In today’s digital age, most people are generally aware of the basic process of editing. In an age of video cameras right on our phones, more and more people are taking advantage of basic editing features to shorten longer clips […]
Cinematographer vs. Camera Guy: How Great Cinematographers “Paint With Light”
Anyone who has ever hired a professional video production company like Rising Fall can sometimes be taken aback by the cost of shooting professional video. In an age where everyone has a cell phone in their pocket capable of shooting […]
Test marketing your video: Who to show it to (and listen to) and who not to show it to (and not listen to)
When it comes to creating a video or marketing campaign there is one very important fact of human nature that it is important to come to terms with: The more strongly a video or marketing campaign appeals to one group […]
Why Is Sound Important To Video?
Sound is a part of a video that today we often take for granted. According to audio experts, it is often even ignored in video production. In truth, however, sound is truly just as important as good footage. Here are […]