RISING FALL BLOG

Taking A Good Story And Making It Great

Lighting, sound and editing in video production are three elements that take good stories and elevate them to great ones. Any great video has multiple layers of artistry that, when done well, elevate it from good to great. From sound […]

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May 31st, 2016

Video Production: Music, What Drives The Story

What we call “video” is actually a full audial/ visual experience, and music is actually one of the most important aspects of good storytelling. The term “video” is something of a misnomer. The word video comes from the Latin word […]

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June 3rd, 2016

Music Licensing: What You Can and Can’t Use

Music and video are like peanut butter and jelly, but music is its own standalone product that is generally owned by someone else. Here’s a brief guideline to help you wend your way through the process of finding great music […]

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June 24th, 2016

The Advantages Of Using A Single, Full-Service Production House

Turnkey Production and Post: They say it takes a village to raise a child and this is also true for creating great video. For this reason, there are several advantages to using a full-service production and post house – here’s […]

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July 7th, 2016