RISING FALL BLOG

Video Production: How To Create A Video That Appeals To Your Target Demographic

Demographics are the way in which we identify a target audience that we want to appeal to. Here are 4 key demographics and how to create a video targeted directly to them. When creating a video for marketing or advertising, […]

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January 27th, 2016

Using Video To Problem Solve In Business: Putting A Face On Your Business

The phrase “nameless, faceless corporation” is generally not used as a compliment. People relate to people, not things. Here’s how to put a “face” on your business to establish real client and customer relations. Human beings are infamous for engaging […]

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August 8th, 2016

Video Marketing at a Trade Show: Why You Should Film Your Trade Stand Experience

Trade shows are not only expensive but take a monumental amount of time and energy to appear at. They also have the potential to provide, however, an even greater gold mine of marketing than most businesses are capitalizing on by […]

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August 11th, 2016

Video Marketing: Using Video To Convey Your Unique Value Proposition

In industries where competition abounds, how do you communicate what makes your company different from all the others in the same industry? Here is a look at how some major companies have effectively communicated their Unique Value Propositions. In the […]

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August 17th, 2016