RISING FALL BLOG

Video Production: How To Create A Video That Appeals To Your Target Demographic

Demographics are the way in which we identify a target audience that we want to appeal to. Here are 4 key demographics and how to create a video targeted directly to them. When creating a video for marketing or advertising, […]

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January 27th, 2016

5 Reasons Why Motion Graphics Are Important

In the digital age, most people are aware of the concept of motion graphics – sometimes referred to as CGI – and have a general idea of how they fit into film and video. While CGI is generally far more […]

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September 1st, 2016

Using Video To Problem Solve In Business: Success Stories

No matter how much money businesses spend on advertising, word of mouth and client testimonials are still the #1 driver of sales, and nothing motivates a purchase like a great success story. Here’s why video is the best medium for […]

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September 18th, 2016

Video Editorial: How to Tell a Great Story in 30 Seconds or Less

Video production helps you connect with your clients, customers or consumers by telling them a great story – sometimes in 30 seconds or less. Between the internet and hundreds of cable channels, there is more competition now for people’s time […]

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September 23rd, 2016