Video Production: What Is Pre-Production And Why Is It Important?

With the prevalence of YouTube videos, Vine videos and the ability to shoot 4K video on your iPhone, it’s becoming more and more difficult for the average individual to understand the real differences between what professional video houses do that […]

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September 9th, 2016

Video Directing: The Basics of Working with Actors

These days, with a camera in everyone’s pocket that shoots high quality video, it can be even more tempting than ever for business owners to try and cut advertising expenses by shooting their own videos. But no matter how advanced […]

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November 18th, 2016

Why Is Sound Important To Video?

Sound is a part of a video that today we often take for granted. According to audio experts, it is often even ignored in video production. In truth, however, sound is truly just as important as good footage. Here are […]

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December 5th, 2016

Cinematographer vs. Camera Guy: How Great Cinematographers “Paint With Light”

Anyone who has ever hired a professional video production company like Rising Fall can sometimes be taken aback by the cost of shooting professional video. In an age where everyone has a cell phone in their pocket capable of shooting […]

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December 28th, 2016