In industries where competition abounds, how do you communicate what makes your company different from all the others in the same industry? Here is a look at how some major companies have effectively communicated their Unique Value Propositions. In the […]
Video Production: Elements That Appeal To Your Target Demographic
It is a fact of the marketing that if you try to appeal to everyone, you generally end up appealing to no one. Some of the most successful movies shows and ad campaigns choose one specific demographic and cater solely […]
The Importance of Faces in Video
One of the benefits of video is that including a face in any form of marketing increases trust. A human face grabs the attention of the audience and forces them to form an opinion on the face. Humans automatically try […]
Why Are Celebrities So Important To Marketing, And How Do You Find The Right One?
There is an old saying that says “all publicity is good publicity,” but is it really true? Major companies have a long history of dropping celebrity spokespeople who have been involved in a major scandal, while others seem to purposefully […]