Video Marketing: Using Video To Convey Your Unique Value Proposition

In industries where competition abounds, how do you communicate what makes your company different from all the others in the same industry? Here is a look at how some major companies have effectively communicated their Unique Value Propositions. In the […]

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August 17th, 2016

Your Value Proposition Best Told With Your Brand Story

The greatest marketing achievement that a company can make is to create a unique brand that customers will search for time and time again. This is the brand that is viewed as having no substitute. Unfortunately, far too many businesses […]

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October 31st, 2016

Cinematographer vs. Camera Guy: How Great Cinematographers “Paint With Light”

Anyone who has ever hired a professional video production company like Rising Fall can sometimes be taken aback by the cost of shooting professional video. In an age where everyone has a cell phone in their pocket capable of shooting […]

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December 28th, 2016