"Adults ages 18-49 spent 53% more time watching internet videos per day" according to Neilson's "The Total Audience Report" published in 2014. The steady rise of online viewership means that fewer people are engaged in linear viewing of television broadcasts. And the ones that continue to view traditional television are skipping commercials using a DVR.
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Right now 53% of your audience is on a smartphone, tablet or laptop finding new products and services, formulating opinions and making purchase decisions. The cultural shift has dramatically changed commercial advertising. Content must be interesting, mobile and short in duration while still able to communicate theme, intention and purpose.
Video is the best and most preferred delivery tool for business content and offers tools to track and measure results. Rising Fall can take your story and master it into a uniquely powerful, engaging visual experience. We have more than thirty years of experience producing effective video collateral for marketing, sales and promotion.
Vivofit® by Garmin (Olathe, Kansas) is a wearable health and fitness wrist band. Shot in LA and directed by Scott Bosworth. In collaboration with DP Jeff Bierman and production company Conscious Minds. Color Correction by Rising Fall. August 2014.
The Rising Fall (Dallas, Texas) portfolio montage featuring national brands we have worked with. April 2015.
Bass Pro Shops® (Springfield, Missouri) commercial advertising spot for Your Adventure Starts Here™ campaign. Shot on 35mm motion picture film by Craig Camp of BPS. Color Correction by Rising Fall. February 2014.